State Theatre New Jersey

State Theatre New Jersey is your home for arts and entertainment. The 1,800-seat venue plays host to over 200 events and draws more than 200,000 customers every year. Located in the heart of Central NJ, the State Theatre means business as a major economic driver generating $38 million to the City of New Brunswick, the County of Middlesex, and its surrounding areas annually.

our MAINSTAGE audiences are...


  • 62% attended college


  • 77% earn over $70K
  • 44% earn over $100K
  • 35% earn over $250K



  • Most patrons ages 40-75
  • 58% male and 42% female
  • Diverse backgrounds


  • 63% married
  • 13% inferred married



  • 30% Middlesex
  • 20% Somerset County
  • 17% Monmouth County
  • 16% Mercer County
  • 7% Union County
  • 6% Remaining NJ counties
  • 2% Staten Island
  • 2% Other


Marquee Advertising at State Theatre New Jersey

venue exposure opportunities

  • PROJECTOR SCREENS — 10 second frame shown on our projector screens intermittently in the main theater auditorium before shows begin
  • MARQUEE AUDIO — 30 to 60 second audio spot projected from the speakers under our marquee
  • MARQUEE LISTING – Your business intermittently recognized as a State Theatre New Jersey partner.


Web Advertising with State Theatre New Jersey

web & email exposure opportunities

  • DIGITAL PLAYBILL ADVERTISING – Your ad in our digital program is available for viewing before, during, and after the show with a link emailed to show purchasers two weeks, 3 days prior to the show date, and after the show, as well as broadcast on the projector screens before the show. The digital program is also available on State Theatre’s website event page leading up to the performance and will be archived on our website for viewing after the show. Your ad in the digital show program can link directly to your website. Advertise in issues for a specific show or in multiple shows.
  • PRE-SHOW REMINDER EMAILS ADS – Place your ad into State Theatre New Jersey’s pre-show emails that send information to all of the ticket buyers to a performance helping guests plan their visit to the State Theatre.
  • POST-SHOW EMAIL ADS – Place your ad into State Theatre New Jersey’s thank you for attending email sent to show ticket holders giving them an opportunity to give us feedback on their experience.
  • E-NEWS BANNER ADS – Place your ad into State Theatre New Jersey’s weekly added-show and special announcement email sent to 70,000+ subscribers.
  • WEBSITE BANNER AD – Receive exclusive, non-rotating ad placement at the top of State Theatre’s online calendar of events on Averaging 50,000 monthly website views.


Print Advertising with State Theatre New Jersey

print exposure opportunities

  • PRINT-AT-HOME TICKETS – High profile color ad placement on State Theatre New Jersey’s digital tickets emailed to and downloaded by our patrons for entry to the show.
  • CUSTOMIZED TICKET ENVELOPES – Your ad or logo placed on State Theatre New Jersey’s ticket envelope used to mail patron tickets or at the ticket will-call window for patron ticket pick-up.
  • TICKET ENVELOPE STUFFERS – Your ad included in State Theatre New Jersey’s ticket envelope mailed to patrons with their tickets.


Contact us today to find out how you can affordably align your organization with the excitement of live entertainment and put your company front and center in the minds of our fervent and continuously growing customer base.

Email Tracy Furr, Creative Director, at

Header Photo by Patrick Kealey

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